The Hue Responsibilities:
Hue Mission
The mission is simple, to create a magazine for men of color based on style and elegances. Minorities are not just “hip hoppers” that are only concerned about cars, women, and rap but there are men in those communities that want more from their monthly magazine. There are men that care about issues facing the world and want to read in-depth articles on the people that make decisions, that make news, and those that make a difference.
Men on color have moved from the street corner to the corner office, and Hue will be a magazine that respects their achievements in business and in their community. Hue will be for men whose clothes and taste fit their status. The origins of their demographic will not be forgotten. The styles that originated in their communities will be respected and the memories and struggles of their ancestors will be honored, but their modernity will be embraced.
Hue Vision
The vision for Hue Magazine is to create fanatics, and become and iconic brand in the world of print media. Hue will become synonymous with a type on man that is relevant in his community and is highly educated and highly motivated. A “Hue Man” will be a man of style and a man of vision and prosperity. If a man is walking down the street and has a Hue Magazine in his hand then people will know that this is a man indeed, and not just in age. If a single man invites a women to his home and she sees a Hue Magazine on his coffee table; then she will know that this is a man indeed whom poses s certain respectability
The “hip hoppers” had to mature at some point and that point is now. As his waist finds his pants and his t-shirt starts to fit, and as his taste change he’ll look to Hue for guidance and information. As they say good bye to mediocrity and hello to modernity Hue will be their brand. Hue Magazine and Hue Online will become the destination for information for men of color.
Hue Profitability
We only make what we can sell. The potential of this increasing demographic is limitless. If one uses the current Esquire rates for advertisement Hue will be profitable with in the first two years of operation. With the reputation of the Hearst Cooperation, advertisers will flock to buy a page in Hue thus increasing profitability, which is the bottom line for any business. Hearst’s portion of the 2.3 billion in advertising dollars (to the African Americans community) will be secured with Hearst’s proven track record, and with the Hispanic community and the Asian American community the opportunities in profitability can only be limited by one’s imagination. It is time for the Hearst Cooperation to change its outlook on minority geared advertising dollars form eventually to actually.
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